Sandra Hay - rock chick, model and hellraiser - is the muse who embodies the spirit of BadaBing! She starred in the video we shot in Italy to launch the label, but not content with only wearing the clothes, she had the BabaBing! logo tattooed on her arm as the fashion world looked on at Amsterdam Fashion Week 2007.
Inspired by dangerous liaisons, decadent partying and an appetite for living on the edge, BadaBing! has become a style statement worn by many of Holland’s glamorous trendsetters.
Back in the days when jet-setting was an exclusive preserve of the rich and famous, BadaBing! was a legendary nightclub in Naples. Frequented by gangsters and celebrities, it was an edgy hideout where decadence reigned and nothing was off-limits.
BadaBing! was a magical place beneath the stars where its exclusive clientele were hidden from the paparazzi and the carabiniere. As luxurious and bohemian as the artists, movie stars, politicians, gangsters and even Vatican officials who patronised it, BadaBing! was no place for shrinking violets. With a frequently heard battlecry of “Fuck you paparazzi!”, the BadaBing! crowd partied in a way that others dared not imagine.
Practicing what we preach
The Badabing! label is DLVS’s very own brainchild, our way of expressing creative concepts through fashion. Everything from the concept to the clothing itself is our creation, demonstrating what we can achieve when let loose. We are truly passionate about fashion and BadaBing! is our homage to the industry we love.
Badabing! has given us the opportunity to run riot with concepts and graphics, producing distinctive clothing collections that have gained a loyal following. If you’ve got a message for the world to wear, we’ll create the graphics that proclaim it.
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