Glashaven
Real Estate
A balancing act between worlds
Energy-efficient living, high between the clouds but also right in the middle of the city. Glashaven is an ambitious real estate project, one of the latest in Rotterdam’s sought-after Maritime District. It aims to offer the best of both worlds: space, green, quiet in the living area and simultaneously the best – culture, culinary – the city has to offer when back on the ground floor.
Throughout the whole project, DLVS advised on sales- and marketing strategy and took the lead in developing the overall concept for Glashaven, supported by a wide range of marketing tools. The team of DLVS also looked after art direction for the renders and photography of the surroundings for a real-life impression. In the lead up to the big sales event, DLVS organized multiple events in the building when it was still empty partnering up with the likes of Art Rotterdam and International Film Festival Rotterdam. This project is currently on hold.
Client
Amvest
APF International
Peak Development
ARCHITECT
Klunder Architecten
Deliverables
Concept
Marketing strategy
Art direction
Photography
Artist impressions
Landingpage
Brochure
Floorplans
Tote bag
Various online tools
On site signing
Sales event
Credits
DLVS in collaboration with Studio Beige
and Beeldenfabriek
