Joan
Real Estate
Work should feel more like play. Workspaces should be vibrant with creative energy. Built to serve both the latest technology and the best coffee in town. They should be designed to spark spontaneous collaborations and inspire fresh ideas. They should feel like home. Like Joan.
Meet Joan, your superhost.
In collaboration with D/DOCK — creator of the interior concept — DLVS led the repositioning. From brand strategy to identity, website, and digital campaigns, we built the brand that sets Joan apart. – commissioned by Cromwell Property Group and
BGO Stoneweg
The impact was immediate: within three months after repositioning, 70% of the building was leased. Joan is a workspace alive with energy, comfort, and community. A place that feels like home.
Client
Cromwell Property Group
BGO Stoneweg
Deliverables
Concept
Positioning
Creative direction
Design
Marketing and sales communication
With
Strategic & creative direction by DLVS Creative Collective with D/Dock/ Studio Beige/ JLL/ Knight Frank
