Kaapkwartier
Real Estate
Kaapkwartier is Rotterdam’s boldest answer to the question: what should the city’s future look like? A future where the heart of Rotterdam grows on both banks of the Nieuwe Maas. A dynamic hub, defined by ambition, energy, and that unmistakable Rotterdam spirit of hard work and bravoure.
Live, work and play.
Here, the essence of the city converges. Living, working, entrepreneurship, education, leisure, hospitality, culture, and community all come together in one resilient and forward-thinking district. It’s where Rotterdam’s history finds new momentum in shaping tomorrow.
DLVS contributes by translating this vision into a strong brand foundation and narrative, positioning Kaapkwartier as a place that is at once distinctly Rotterdam and distinctly future-focused.
Client
The View of Rotterdam
Deliverables
Naming
Concept
Brand development
Art direction
Marketing strategy
Artist impressions
Website design
On site signing
With
Strategic & creative direction by DLVS Creative Collective with Beeldenfabriek, Britt Duppen, Awink