Bajeskwartier
Real Estate
A former prison complex, Bijlmerbajes, and its surroundings transformed into a lively urban neighborhood for the next generation of city dwellers. Amsterdam is gradually expanding to the north, south, east and west, and this area is now turned into an exciting geographic center. The development of the civic and cultural space of the Bajeskwartier allows room for housing – from social to high-end – but also schools, hospitality, and lots of green. Including Dutch urban farming platforms to allow for a sustainable way of living.
An unconventional transformation
Rem Koolhaas’ OMA came up with the master plan for this exceptional project, superbly executed by no less than 11 architects, each bringing their own expertise. DLVS was commissioned by AM, ATCapital and Schroders Capital to define the positioning and branding of this new urban district, Bajeskwartier.
In addition to the brand book and communication strategy, DLVS was responsible for direct mailings to prospective clients and the print campaign, including full production and photography.
Bajeskwartier,
a new model of city living.
Client
AM
Cairn | Schroders Capital
AT Capital
Deliverables
Concept
Branding
Art direction
Photography & film
Website
Advertising
E-mailing campaign
Social media
On site signing
Print and dm
With
Creative direction by DLVS Creative Collective with Marjolein Delhaas
