De Hooch
Real Estate
A new expression of
metropolitan luxury
Named after visionary Dutch artist Pieter de Hooch, De Hooch is a new real estate project in Amsterdam’s Museum Quarter that is one cut above. Situated between the stately Hobbemakade and Pieter de Hoochstraat, the project consists of sophisticated, fully personalized homes that are in the top segment of the market. Metropolitan living while also offering rest and relaxation including a wealth of facilities.
One of the most exclusive and high-end real estate projects in Amsterdam, DLVS took the lead in positioning this project in collaboration with the team behind De Hooch. Tying together that luxury feel, storied location and modern design while also adding a very personal approach. Other than that, DLVS developed the communication strategy and the full concept including the sales suite, several smaller events, PR, campaign photography- and film, sales brochures, website, print advertising and personal invites.
Classic by location.
Modern by design.
Client
Kondor Wessels
ARCHITECT
MVSA
Deliverables
Naming
Concept
Branding
Art direction
Photography & film
Website
Brochure, box and bag
Floorplans
Advertising
Various online tools
On site signing
Sales suite
Sales event
Personal invites
Credits
A special thanks to cast, crew and locations
