Justin Alexander
Lifestyle + Fashion
Justin Alexander’s namesake collection speaks to the layered reality of the modern woman — confident, expressive, and unapologetically herself. Since its early beginnings in New York, the brand has approached bridal fashion not as tradition to be followed, but as identity to be shaped. Vintage references are reinterpreted through a contemporary lens, resulting in mid- to high-end bridal gowns that feel timeless yet unmistakably of today.
Crafted for contemporary femininity
From vision to visual language
DLVS Creative Collective partnered with Justin Alexander across multiple productions, overseeing the full creative trajectory. From strategic concept development to art direction, campaign photography, and film production, each element was designed to reinforce the brand’s refined yet modern positioning.
Every visual choice was made to balance romance with strength — elegance with intent.
A modern fairy tale
Not escapism, but empowerment. A narrative that celebrates femininity as multifaceted, evolving, and self-defined.
A fairy tale, reimagined for the woman of now.
Client
Justin Alexander
Ridderkerk
Deliverables
Concept
Creative direction
Photography
Film
Credits
In collaboration with Paul Bellaart/Hotel Rebel/cast, crew and location
